Price Hike Playbook: Justifying Your Premium LED Rates

What You Will Learn

• The Premium Justification Script: Proven dialogue templates to clearly explain the value of LED (instant cure, oil-proof, zero complaints) and effortlessly close the price gap.

• Value-Based Pricing Formulas: How to calculate your new LED rates based on retention value and time savings, ensuring maximum profit margins.

• Marketing the "Guarantee": Strategies for leveraging the "immediately waterproof" and "guaranteed superior retention" claims to attract new, high-paying clientele.

• Competitor Detox: Techniques to differentiate your LED service from traditional lashing offered by competitors, making your value proposition unique.

• Client Conversion Psychology: Understanding why high-paying clients prioritize quality and certainty, and how to position LED to meet their needs instantly.

• Menu Architecture: Structuring your service menu to clearly distinguish between premium LED sets and traditional services (if you still offer them), naturally guiding clients toward the higher-priced option.