Price Hike Playbook: Justifying Your Premium LED Rates
What You Will Learn
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The Premium Justification Script: Proven dialogue templates to clearly explain the value of LED (instant cure, oil-proof, zero complaints) and effortlessly close the price gap.
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Value-Based Pricing Formulas: How to calculate your new LED rates based on retention value and time savings, ensuring maximum profit margins.
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Marketing the "Guarantee": Strategies for leveraging the "immediately waterproof" and "guaranteed superior retention" claims to attract new, high-paying clientele.
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Competitor Detox: Techniques to differentiate your LED service from traditional lashing offered by competitors, making your value proposition unique.
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Client Conversion Psychology: Understanding why high-paying clients prioritize quality and certainty, and how to position LED to meet their needs instantly.
- Menu Architecture: Structuring your service menu to clearly distinguish between premium LED sets and traditional services (if you still offer them), naturally guiding clients toward the higher-priced option.
